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Cassel's Sports & Awards present slide
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Cassel's Sports & Awards

In early of 2016, the owner, Lee Cassel, entrusted me with the task to redesign the logo.  No other comment was made other than to come up with a fresh take.  Font choices, color scheme, etc. were left up to me to decide.

Approach

First, was to modernize it to make it multifunctional across a plethora of platforms, social media and the like.  Take elements from the original logo, mainly, both the original fonts and update them.

Solution

Changed the overall composition from the star to a circular, americana themed, instantly recognizable from first glance.  Changed both fonts slightly from the original, with the intent to be used both in the logo and as a wordmark.  Color wise, I changed the royal blue into a navy, as well as darkend the red slightly.

Client

Cassel's Sports & Awards

Category
  • Logo
  • Branding
  • Print
Cassel's Sports & Awards past logo
Cassel's Sports & Awards present logo
Cassel's Sports & Awards logo

Thank you

I'm looking forward to further our conversation.

Video conference available upon request.

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