Approach

Create a mailer that stands out from others when a customer opens their mailbox.  Color scheme reflects the vibrancy of summer.

Solution

Bright colors were called for both sides to make it cohesive in the messaging.  Also, ensuring that each of the sales items are clearly defined by enlarging the text.  The sales percentage is important, so I made that portion of the mailer stick out by giving it the appearance of 3D as well as the bright blue coloring.